Hi, I’m Katrina.

The face behind KW Creative.

For the past several years I have worked with businesses throughout many different industries to elevate their marketing and branding. While my roots are in the hospitality world, I have collaborated with teams across a variety of spaces from beauty to commercial planters to optometry to auto sales. One thing became very clear to me: a lot of businesses need a little bit of help. Marketing doesn’t have to feel overwhelming. I believe every team deserves a dedicated partner in their corner. That’s what I’m here for.

Whether that’s social media management, website updates, print ads, menu design, merchandise, whatever you need, I’ve got you covered. We will work together to figure out exactly what your business needs and build a plan tailored to you.

When I’m not in the digital world, you’ll find me soaking up everything the Finger Lakes has to offer - the water, the food, the drinks, the live music - or hopping on a plane to experience those same things somewhere new. At home, my two assistants, Finn and Otis, keep a close eye on operations (mostly from the couch).

Brands I’ve worked with

Client Testimonials

“Working with Katrina has been a tremendous asset to our team at EarthPlanter.  She has helped bring a higher level of organization, consistency, and professionalism to our marketing efforts while making the entire process feel seamless. Her fresh ideas and strong understanding of social media trends have helped elevate our online presence and create a more consistent voice across our platforms.”

“Katrina is responsive, proactive, and incredibly organized. Whether we're planning content, refining messaging, or scheduling campaigns, she keeps projects moving forward and helps ensure nothing falls through the cracks.”

“Beyond her skills and expertise, Katrina is simply a pleasure to work with and a fun person to be around. She genuinely cares about the businesses she supports, and her creativity, professionalism, and dedication have made a meaningful impact on our team. We highly recommend her to anyone looking for a knowledgeable and dependable marketing partner.”

The Assistant Marketing Team